About Parts Pro


Parts Pro is a unique marketing program helping local performance parts and accessory retailers and installers drive more traffic in their stores and make more sales. The AAM Group has been serving local brick-and mortar performance parts businesses with this marketing program for nearly 30 years.

A wide range of performance-related businesses—speed shops, auto parts stores, car dealerships, Internet retailers, accessory installers, engine builders, and machine shops—all benefit from Parts Pro's many program tools. These resources (many of which are free!) are designed to help you stay informed, improve your sales processes, make your business more visible and drive traffic through your door, and convert more of your shoppers into paying customers. This program is supported and brought to you by a network of regional warehouse distributors and dozens of sponsoring vendors, all of whom invest to help make local businesses more successful.

You are not alone: Parts Pro is committed to bringing you industry-leading marketing capabilities!

Parts Pro

About The AAM Group

The AAM Group—the organization behind Parts Pro—is a program distribution group dedicated to supporting local retailers of SEMA aftermarket accessories and services. Program distribution describes a purchasing group whose members strive not only to excel as warehouse distributors, but who also produce resources that help their customers grow in their local markets.

Today, AAM is the largest such group in the SEMA marketplace. Composed of leading regional distributors and powered by the financial support of over 70 sponsoring suppliers, The AAM Group provides industry-leading marketing services to more than 8,500 local jobbers across North America. This unique partnership allows AAM to keep the vast majority of its services free to program participants, while others are offered at a deeply discounted cost.